Sina Weibo – “China’s Twitter”

Sina Weibo is a Chinese microblogging website, similar to Twitter and Facebook. It is one of the most popular social media platforms used in China, with over 350 million registered users, and of those users 60 million are active daily users.

Currently there are two versions available, one for local Chinese users and one targeted for Hong Kong and Taiwan markets. Most communication is done in Chinese, and like most social media platforms, brands and retailers can open official accounts.

eCargo’s Account Managers can help set up, maintain and operate your Weibo account. To build your fan base and promote your brand, we have proven online marketing strategies that can help.

If you already have an account and want to know more data about it, our proprietary social listening tools can help analyze the conversations about your brand and determine whether there are more negative or positive comments currently being discussed.

For more information about the social media platform, please visit: